“Wildlife images are one of the most powerful ways we have of engaging people in the natural world” – Sir David Attenborough.
Initially I trained as a zoologist, however later completed a Masters of Environment and then a Masters of Bioethics with one of the greats, Peter Singer. Together, these two qualifications really helped shape my thinking as what type of issues I should be focusing on and why.
After many years in healthcare marketing and then being on the board of Environment Victoria, in addition to conservation and wildlife photography, I now run a science/environmentally focused communication consultancy called The Framing Effect, whose aim is to help people influence more effectively, both with words and with images.
A governor of the World Wide Fund for Nature (WWF) in Australia, and a member of the Monash Health Human Research Ethics Committee (HREC), you’ll also occasionally find me during semester teaching science communication or the power of imagry at the University of Melbourne and RMIT, or running small photography classes and workshops.
My hope is that the images and information I share will inspire people to stop, think, and treat the world a little more kindly.
Clients include National Geographic, the World Wide Fund for nature (WWF), the Australian Conservation Foundation, Environment Victoria, Animals Australia, Fairfax media, NewsCorp, New York Times and Australian Geographic,
I share many of my images with selected not-for-profit organisations as well, such as (but not limited to) the World Wide Fund for nature (WWF), the Australian Conservation Foundation, Environment Victoria, Victoria National Parks Association, Conservation Ecology Centre, Dingo Discovery Research Centre, End Extinction International, Wildscreen and Animals Australia. Occasionally I will receive a fee, however I always try to give back more than I get.